Google changed the algorithm to measure whether or not your blog is providing value. Crawlers also tend to visit popular websites that create new content more frequently than smaller unknown websites. That’s why you should consistently post new content on your site. It will improve your search rankings on a SERP, and also maintain the integrity of your website. Basic coding knowledge can be beneficial for SEO, but it’s not a strict requirement. This SEO course covers both technical and non-technical aspects, ensuring you can effectively optimize websites regardless of your coding background.
Unlock the secrets of AI Overviews and realign your SEO strategy for improved visibility and relevance on Google. Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research. This week’s Ask An SEO shows how to decode keyword intent and turn Google Keyword Planner into an SEO asset. If you want to find even more keyword ideas, click on an internal link. Next, keep an eye out for sections on the Wikipedia entry that display closely related keywords and topics.
Pay Attention to Long-form Content
But the days of quietly collecting this data from third-party sources are fading fast. In 2025, it’s all about earning user trust — and doing SEO without crossing privacy lines. In the end, a few strong referring domains gained through smart influencer moves can outweigh dozens of random backlinks. Sometimes, a handful of niche influencers — the ones your ideal users actually listen to — can move the needle much faster (and way more naturally). With experience, we learn that success in business is all about making useful and mutually beneficial connections. It’s the proliferation of intelligence, or the cognitive abundance, that’s literally exploding as we speak.
This involves optimizing webpages, improving technical performance, and building credibility through links and engagement—so that both search engines and users see your site as valuable. SEO stands for search engine optimization, which is the process of improving a website’s visibility in organic search results on Google and Bing, or other search engines. SEO involves researching search queries, creating helpful content, and optimizing the user experience to improve organic search rankings. In October 2019, Google announced they would start applying BERT models for English language search queries in the US.
Quality
Blogs with lots of comments can attract even more followers and make your blog appear more authoritative. There are several reasons why businesses will disable their blog comments but most of the time they are afraid of negative feedback or inappropriate things happening in the comments section. If a marketing blog says that something is true, always look for examples where someone did the opposite and still succeeded. SEO Anomaly There are few rules in marketing that can’t be bent or broken, so be open-minded when developing your own content marketing plan. To win at content marketing, you have to be able to make your own judgments about what works and what doesn’t. What works for your business won’t work for someone else, and vice versa.
Content ideas can come from following industry or news-sharing sites, researching keywords, or even seeing what your competitors are doing. In the last section we briefly discussed some tools for keyword research, but in this section we want to share with you the top four SEO tools. The Google Keyword Planner is a free tool that can give you some insight into effective keywords for your industry.
You From Ranking Higher
- This SEO course prepares you for a successful career in this dynamic field by providing in-depth knowledge and practical experience.
- In order to fuel your SEO report, you’ll actually need to have completed some SEO activities, and below, I’ll give some high-quality examples of successful SEO.
- Other SEO tools, including Ahrefs and Semrush, allow you to schedule weekly site audits, which can help you quickly spot any issues that may cause problems when it comes to SEO.
- And if you’re looking for an A-Z course on how to do editorial SEO (for SaaS and media companies), you can check out my Content Marketing Course.
- With the emergence of AI search engines are becoming more sophisticated, therefore personalization of search results will increase.
- This is something we’ve mentioned multiple times in this article.
Today’s SEO isn’t just about getting noticed — it’s about being chosen even when no click happens. So, you need to think like your audience and offer what they want at a glance. The task of any SEO enthusiast is to optimize for zero-click searches, aiming to appear in SERPs. Zero-click searches mean just what they sound — people searching without ever making a single click. Through results readily available on Google’s front page, making them perfectly readable on any device, such as a PC, tablet, or smartphone. You constantly need to stay on your toes for the future SEO trends and shifts in search, and adapt your content accordingly.
But some people are going further and using AI to produce entire texts to feed their content production. By the way, if you’re an attentive reader, you’ve probably noticed that all the screenshots we used above are from Google Analytics 4 (GA4). One quick tip is that you should immediately register your WordPress site with Google Business Profile and Bing Places. ‘Social signals’ include online activity related to your brand that doesn’t happen on your site itself. This includes tweets, shares, upvotes, and other similar indications of your brand’s quality. Whenever you upload an image and insert it into a post or page, it creates a separate attachment page on which the image resides.
