After you hit “Compare,” the tool will compare the sets of keywords the analyzed domains are ranking for. In the next two steps, we’ll take a look at how to get the most out of your competitors’ keywords and backlink data. Semrush’s Site Audit tool is my personal favorite, as it checks for over 140 technical issues—making it one of the most comprehensive solutions in the industry. Track the progress of search rankings over time by country, language, search engine and device type. Get useful information about the quality and quantity of backlinks pointing to your website, ordered by their importance. Save your backlinks lists, export them in different formats and track your backlinks status over time.
- If you’re a WordPress user, you can automate this process with our free SEO plugin.
- These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).
- The Search Atlas On-Page Audit Tool provides detailed insights into each pillar, allowing you to identify issues and make data-backed optimizations.
Step 8: Test Schema Markup and Structured Data
Starting at less than half the price of premium SEO suites, it packs a veritable ton of features into its user-friendly interface, including a strong audit tool. Websites with years of content, tons of product pages, or auto-generated pages could easily have thousands upon thousands of pages. That means the 500 URL crawl limit could indeed be pretty limiting, but that’s actually pretty generous among free plans (Semrush’s, for example, maxes out at 100). With its desktop-based SEO Spider tool, Screaming Frog has become a household name for SEO auditing—and its free version could be plenty for businesses and individuals on a tight marketing budget. This might just be the former gamer in me talking, but Morningscore stands out with its creative approach and focus on user experience. Digital marketers depend on tools that generate these insights, so we can learn what’s bringing traffic to a website, why content is SEO Anomaly plummeting on the SERP, and how copy on a page can be improved.
Image Optimization
Through machine learning, AI, and billions of data points, its delivered a 25% greater marketing ROI — on average — for our clients. Naturally, the size of your website is going to affect the cost of your SEO audit. Typically, this would primarily include the core pages of your site rather than every single blog post. Strategize high-impact content for better results and get full transparency into content developed by WebFX. The biggest mistake SEOs make with off-page tactics is doing outreach without researching the specific value that may be brought to the person they’re contacting. My favorite link-building tactics are the skyscraper technique and content outreach methods.
You’ve squeezed “employee scheduling software” onto your homepage in multiple places. That’s a keyword best reserved for a blog post (check out our SEO blog post templates here). Building links is a vital part of accruing website authority, and no SEO audit is complete without recommendations for building site-specific internal and external links. Since SEO is an ongoing process, it’s important to establish yourself and track your progress (which many tools do via SEO scores). With an SEO page audit, you set yourself up for success by creating check-ins and active processes that help you improve.
Let’s explore how to conduct an SEO audit and identify critical technical issues that might be holding your website back. Ignoring these problems can severely damage your search engine rankings. They boost your search engine rankings and organic traffic, which leads to more qualified leads and higher conversion rates. Unfortunately, many businesses don’t realize the importance of regular audits and miss valuable optimization opportunities. The Seobility SEO checker analyzes if your website meets criteria search engines use to determine your website’s ranking in search results. An SEO audit is a comprehensive evaluation of all technical, on-page, and off-page elements that influence a website’s ability to rank in search engines.
This article from FE International outlines the wider due diligence process for internet based businesses. “we’ll be switching to mobile-first indexing for all websites starting September 2020”. Local SEO is an often forgotten subsection of SEO, but it forms a massive part of the industry.
Organic traffic represents visits to your site from organic (unpaid) search results. If you have a large site, analyzing each page manually would be time-consuming. Semrush’s On Page SEO Checker can audit your on-page elements at scale.
