Typical examples include case studies, statistics, and original research. You can use this information to create more content focused on easy-to-grow plants and drive more traffic to your site. This analysis can help you identify topics that your website has a high Google trust and topical authority, making it easier to rank new content.
If you’re seeing unexplained traffic drops, it might be useful to check for manual actions. If you notice your traffic suddenly dropping right when these major updates roll out, you’ll need to research what the update targeted and fix those aspects of your site. If you find any problematic links, work to remove them by contacting site owners. Maybe you have lots of links from irrelevant directories or questionable foreign domains.
Otherwise, Google might not serve your audience the right version of your website. If you’re considering a do-it-yourself approach, prepare to invest time and effort into learning the ins and outs of SEO. The costs here are more about time and potentially some frustration as you navigate the learning curve. Both SEO and programmatic SEO drive organic traffic to your website, but they achieve this in very different ways. While SEO can take months to build up, PPC campaigns can start driving traffic within minutes of launching.
SEO audit part three: Technical SEO
- Nowadays, most people use mobile devices to access the Internet.
- To get started, create a project in the tool and configure the audit.
- A website audit is a thorough inspection to identify issues affecting your site performance, crawlability, and user experience, like broken links or confusing site navigation.
- Also, it’s normal that not all pages of your site are indexed by Google.
The free version of Screaming Frog crawls 500 URLs, but you can upgrade if needed. We’re using Semrush for this step (the Backlink Analytics tool in particular). In fact, our study of 11.8 million search results found that the top result in Google has 3.8x more backlinks than pages in positions 2-10. Rendering is one of the stages of the overall process Google uses to analyze your page content.
Pages with robots meta Tag “Nofollow”
But it turns out that most of these were due to missing alt text SEO Anomaly (ergo zero anchor text) on images. I covered the importance of internal anchor text in the section on fixing issues with alt text. If there’s not too many, you’re probably best just to run through them one at a time and update them.
By understanding your requirements and comparing the strengths of these tools, you can ensure that you’re making the most informed decision for your website’s SEO strategy. Are the pages of your website loading quickly to create a good user experience? Most websites today load within a few seconds, and searchers are used to that. Around half of searchers won’t even wait for your site to load if it takes longer than three seconds. Your on-page SEO audit consists of site elements you can control and optimize, and a large portion of that is the content.
These are problematic because they waste “link equity” and provide users with a negative experience. Alt text can also serve as anchor text for image links, help you to rank on Google Images, and improve topical relevance. If you are looking to optimize existing images, there are tools available, especially for more popular content management systems (CMSs) like WordPress.
Don’t let the name fool you; SmallSEOTools is a massive collection of text analysis and free SEO audit tools that can help us analyze and improve your SEO content. Keep in mind that many of these tools have overlapping functionality. Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms. You can improve your SEO score by fixing the errors and issues that the PagesMeter SEO checker found on your website. The task list of SEO improvements will show you which issues are the most important ones as eliminating them will have a noticeable impact on your SEO performance.
Use an SEO tool like Morningscore to find broken links, and confirm your site is properly indexed in Google Search Console. Websites without an SSL certificate appear as “Not Secure” in browsers, which deter visitors. It is important to make sure your site is safe for both users and search engines.
Before getting started, I’d use this basic website auditing checklist to review certain necessary elements of a site’s performance. Does your site have URLs of excessive length due to keyword stuffing? Do they contain session IDs and/or include tons of dynamic parameters? In some cases, these URLs are difficult for search engines to index, resulting in lower clickthrough rates from search results.
