The Referring Sites report helps identify which websites drive the most relevant traffic, allowing you to target high-performing referral sources for link building and partnerships. This data helps refine your off-page SEO strategy, ensuring that efforts to acquire backlinks and collaborate with key websites are focused on those most likely to drive qualified traffic. Local citations are brand signals and involve mentions of a business’s name, address, and phone number (NAP) across the web. Citations are references to your business information on websites, directories, and social platforms that serve as trust signals to both users and search engines.
Finally, digital PR strategies that target media outlets can also help increase a website’s visibility, as the outlets often have high domain authority, which can further boost SEO rankings. They improve user experience and can build trust with your audience. Google recommends adding links to authoritative external sources to provide value. On-page SEO, also known as on-site SEO, is the process of optimizing webpages and their content for search engines and users.
Target Featured Snippets
For example, here is an AI-generated guest post created by Surfer AI. Find a reputable website in your niche, and offer to write a guest post. The first is to aggregate statistics from reputable sources to create a comprehensive round-up, like this Hootsuite article discussing TikTok marketing statistics. The above factors define your website’s authority and contribute to the other E-E-A-T elements. All of it is in the cloud – so you’re free to start another campaign while it’s doing its magic. It has a built-in contact finder and verifier that consolidates data from over 24 sources to provide accurate email addresses in real-time.
From a traditional SEO point of view, the only SEO benefit I get from this post is the backlink. If you run a local business, you probably already know that reviews are huge for local SEO. As we mentioned above, Google uses links to assess a site’s E-E-A-T.
Is off-page SEO enough to boost rankings?
User experience considers the ease, smoothness, and accessibility of use for visitors to your site. It includes many factors, but the following are some of the most important. If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices. Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use. E-E-A-T stands for Expertise, Authoritativeness, Trustworthiness, and Experience. This concept is a cornerstone of Google’s guidelines, emphasizing the importance of content quality and the credibility of content creators.
You’ll see how Daniel went from DA0 to DA48 in 90 days with ONE link-building strategy. In my experience, most people who use your image in their content will link to you. Which led to people using that visual in their posts (and linking to our site as the original source). Google’s Quality Rater guidelines put a lot of emphasis on online reviews. E-E-A-T has quickly become a super important off-page SEO ranking factor.
However, semantic anchor texts can also make a huge difference on your rankings. Typically, the “best” anchor texts for SEO purposes are exact and partial match keywords. As we already mentioned, links pass on PageRank, SEO Anomaly which, in turn, increases the “weight” or value of your web page in the eyes of Google. In order to build an effective, all-encompassing off-page SEO strategy, you need several team members dedicated to their tasks over months, or even years. It works by assigning each website a numerical score based on how many other websites link to it. The more websites that link to a particular website, the higher its score will be.
- Essentially, on-page SEO focusses on keyword optimization by placing the right keywords at the right places in the right number.
- When users click on these links or share your content containing links, it contributes to your backlink profile.
- If I wanted to increase my branded search totals, I’d look to improve this number over the next few months.
- Produce videos and animated GIFs that others will be eager to share, and you’ll create yet one more opportunity to extend your reach and earn inbound links for your brand.
- Having a high number of spammy links, however, could lead to a flag from Google.
When combined with on-page SEO and technical SEO, it helps increase visibility, indexing, traffic, and conversions. It finds link building prospects (sites that might link to you) based on your target keywords and competitors’ backlinks. Semrush measures a website’s authority with a metric called Authority Score. It’s based on the quality and quantity of backlinks, organic traffic levels, and the naturalness of the site’s entire backlink profile.
So reach out to websites mentioning your brand and ask for a link. Syndication platforms and networks can distribute your content on third-party websites. It can be an effective way to attract more traffic and improve brand awareness. Create value-packed, engaging content that addresses the needs and interests of your target audience. Keyword placement, meta tags, and other on-page elements are all important factors in search engine rankings. A good strategy is to optimize your content for the featured snippet search feature.
