Also, don’t forget to add alt text to your images for accessibility. This way, your text description appears if the photo doesn’t load on a visitor’s screen. Optimize images, minify code, and leverage caching techniques to improve website loading speed.
What is the most important thing to do for local SEO?
There are also ways to engage in manual link building efforts that aim to gain links to your site from high-quality site publishers. This is an especially important exercise for newer domains with low Domain Authority scores. The best way to close keyword gaps is by publishing targeted, SEO-driven content on your site.
- We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword — and potentially the same SERPs.
- All you need to do is write a piece of super high-quality content for each keyword on your list.
- Links also help search engines to discover, crawl, and rank your web pages.
- Overuse of keywords—referred to as keyword stuffing—isn’t favored by search engines.
Find relevant topics with keyword research
For informational intent, an example would be a blog post like “How to Bake Sourdough Bread” or explainer videos on “What is Quantum Computing? And most, importantly, all SEO content needs to be optimized for user intent. Your primary category is the most important for SEO, as it significantly influences what keywords your business appears for.
Click on a number in the “Backlinks” column to see the specific URLs that have links pointing to the corresponding broken page. You can then repeat this process for each of your competitors’ domains. And gather information about the pages that perform best in your industry. Click on the “Competitors” tab, and you’ll get a list of competitors for your chosen URL. Instead, use the SEO tactic of researching your competitors’ best-performing pages. To find what’s already working for them and create something better or similar.
Google began taking page speed into account for SERP rankings in 2018, making it a critical area of focus when you enact your strategy. SEO can take a lot of time and effort, and because of this, you’ll want to know if your strategy works. It’s important to track your metrics to understand the success of your overall process and SEO Anomaly identify possible areas for improvement.
As trusted partners, we don’t just deliver reports, we work with you on long-term growth. With nearly two decades of experience, a Google-certified team, and deep expertise across the search space, we manage SEO like it’s part of your operating plan. In other words, content that ranks today must not only include keywords but also answer real questions with clarity, structure, and relevance. Soaring to the top of the Google SERPs and staying there requires more than just writing great content, being a formatting expert, and understanding social media marketing.
Basically, relevant keywords with Traffic Potential that you can actually rank for are what you’re looking for. You’ll stand the best chance of ranking in Google if you align your page with searchers’ intent. Therefore, aligning your pages to the user’s search intent is crucial. You used to be able to focus on getting links to brute force rank for almost any keyword. Site speed, ease of navigation, and how users can interact with your site are key elements that Google’s algorithms consider when ranking websites.
Google representatives have said that Google doesn’t evaluate a site’s authority. These numbers, however, only tell you about the quantity of backlinks. So to understand link quality, you’ll need to review each page’s backlink profile. You can do this by clicking the number in the Backlinks column. Implementing these local SEO tips effectively is key to helping your business stand out in local search results and attract nearby customers. Always aim for backlinks from reputable, locally relevant sites to maximize SEO impact.
According to web analysts and SEO experts, optimizing your on-page content around target keywords is the most effective SEO strategy for ranking highly on SERPs. The process typically involves identifying terms and topics relevant to your business. And finally, you can conduct extensive research to uncover related terms your audience would use. This guide unpacks the AI SEO strategies you’ll need to stay competitive in 2025, whether you’re scaling enterprise content or adapting to real-time algorithm changes. Successful SEO means getting your desired results through search engine optimization.
