Analyze their content structure, internal linking, and use of schema markup. Pay attention to keyword gaps between your site and theirs and use this insight to guide content planning and optimization. Monitoring organic traffic improves SEO by providing critical insights into how well your optimization efforts are working and where opportunities exist for improvement.
Another common scenario – you’ve lost rankings or you’ve got rankings that you are trying to push forward – but, no matter how hard you try – nothing seems to work. This happens to websites in all different niches – you do everything advised and yet nothing seems to work. Yes we can run SEO audits on websites in any language / location. We offer comprehensive SEO audits for international websites which cover one or more locations. Small businesses will generally be OK with the basic audit – especially for non competitive or localised businesses. Medium to large businesses with more complex websites may need an advanced/behemoth audit – it really depends on the niche, competitiveness and other factors.
What is an SEO audit?
- Evaluate how the site is targeting “awareness” keywords by filtering Google Search Console queries containing words like “how” (seoClarity users can do it using Search Analytics).
- Professional SEO audits deliver detailed reports highlighting strengths to build upon and weaknesses to address in your search engine optimization efforts.
- In fact, this method is preferred because the URL Inspection Tool will help you complete other audit items on this checklist.
- Essentially, it’s about finding keywords that align with what users are searching for and creating content that directly addresses their needs.
- We’ll discuss this more in Step 2, but these are good questions to ask yourself when building internal links.
Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”. These clues tell you if Google is encountering duplicate content and choosing another URL as canonical, or if pages you intended to have indexed aren’t being indexed. By following the process I’ve outlined in this guide, you’ll uncover numerous opportunities to improve your website’s performance in search results. You should use the HTTPS version because it encrypts data between your server and users’ browsers—improving security, user trust, and even (possibly) giving you a slight rankings boost. The dashboard offers instant access to reports, monitors, and analysis tools.
Choose which checks and sections to show, and add custom content for that personal touch. Additionally we provide a clear, actionable, prioritised list of recommendations to help improve. Maintain a consistent tone and voice across your content to build a strong brand identity, and ensure that branding elements, such as logos and messaging, are consistent throughout the content.
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Our audits will tear everything apart – we’ll identify lost rankings and correlative data to identify why and how you can fix it. Our on page SEO grader delivers a detailed analysis of your entire site, not just specific URLs. Start your free trial for a full audit, including a website score, over 300 technical issues ranked by importance, and an affected URL list. You should regularly monitor your performance to track improvements, catch new issues, and refine your strategy.
We’ll talk more about updating and refreshing content later in this post. This type of audit may also BHS Links include identifying opportunities to optimize for the featured snippet, people also ask section, and passage ranking. They help users and search engine crawlers navigate your site, and directly impact Google’s PageRank computation—which is still one of the most vital algorithms in terms of ranking your site.
Additionally SEOptimer provides a range of free SEO Tools such as Backlink Checker, Meta Tags and Robots.txt Generator which will help take you through the actual steps of improving your site. The setup is so intuitive and quick, beautiful reports, great support and my clients are loving the results. Research competitors and find opportunities with search volume, competition and CPC data. Customize reports to your heart’s desire – change colors and fonts.
You can also optimize your content based on your top search competitors using a custom workflow. It’s possible to create custom reports based on these data insights instead of relying on data that might not have consequences for your report. The Page-O-Scope by Mobile Moxie helps you identify issues with your mobile site’s design and usability by scanning the mobile versions of your pages on different devices. The page grade percentage is calculated based on the combination of factors including warnings, critical errors, and page speed. It’s a measure to provide guidance as you decide what changes to make on the page after analyzing it.
Google’s bots are smarter and now prioritize structured, fast, mobile-friendly websites. Resolving crawl errors early ensures your site is fully accessible to search engines and sets the foundation for everything else in your audit. While this is okay for users, search engines may consider them different websites. This means you may have problems with indexing, duplicate content issues, and loss of page rank. It’ll give you insights on aspects of your site like title tags, meta descriptions, and images. And it’ll help you identify broken links, understand your website’s architecture at a deep level, and much more.
This is important because Google sees these URLs as separate site versions. Having more than one accessible can cause crawling and indexing issues. In some cases, it can even dilute link equity and, thus, may negatively impact rankings. You can also double-check your organic search performance in Google Search Console.
